Lowcountry market reports
Real numbers. No spin. Updated monthly with data from the Lowcountry Regional MLS.
Market summary
The Beaufort County market continues to normalize after the pandemic-era frenzy. Based on recent MLS data, price appreciation has ranged from approximately 1.5% to 5.6% year-over-year depending on the area. Inventory has increased, giving buyers more options. Overpriced homes are sitting longer while well-priced properties still move quickly. Jasper County leads in price growth as new construction drives demand. It's a balanced market — good for both buyers and sellers who price correctly.
By area
| Area | Median Price | YoY Change | Avg DOM | DOM Change | Active | Sold (30d) |
|---|---|---|---|---|---|---|
| Beaufort | $385,000 | +3.2% | 45 days | +5 days | 142 | 38 |
| Bluffton | $425,000 | +4.1% | 38 days | +3 days | 218 | 56 |
| Hilton Head Island | $575,000 | +2.8% | 52 days | +8 days | 310 | 45 |
| Port Royal | $310,000 | +1.5% | 40 days | -2 days | 28 | 12 |
| Lady's Island | $340,000 | +2.1% | 42 days | +4 days | 65 | 18 |
| Jasper County | $295,000 | +5.6% | 35 days | -3 days | 180 | 42 |
Source: Lowcountry Regional MLS
Property type: Single-family residential
Time period: Trailing 30 days (sold) / current (active listings)
Geography: Beaufort County and Jasper County, SC
YoY change: Compared to same month prior year
Market data changes frequently. Neighborhood-level, subdivision-level, waterfront, condo, and new-construction results may vary materially from county-wide averages. Contact us for a detailed analysis of your specific area.
Monthly reports
Detailed monthly breakdowns with per-area stats, absorption rates, price-per-square-foot data, and year-over-year trends.
Key takeaways
For buyers
You have more options than at any point since 2020. Inventory is up, and sellers are more willing to negotiate. But well-priced homes still move fast — especially under $400K and in areas near military bases. Get pre-approved, act quickly on the right property, and don't try to time the bottom.
For sellers
Pricing correctly is more important than ever. The days of listing 10% over market and getting 5 offers are over. Today's market rewards realistic pricing, professional marketing, and homes in good condition. If your home has been sitting 60+ days, a price adjustment is usually the answer.
For investors
Hilton Head short-term rental activity remains strong. Jasper County has seen significant appreciation due to rapid growth. The rental market in Beaufort stays active with steady demand. Run your numbers carefully — deals exist, but they require realistic projections. Rental income is not guaranteed. Buyers should verify local regulations, HOA rules, insurance costs, taxes, and projected occupancy before purchasing an investment property.
Market FAQ
Is now a good time to buy in Beaufort County?
If you plan to own the home for 3+ years, buying may make sense, but the right decision depends on your rate, payment, cash reserves, resale risk, insurance, maintenance, and rent alternatives. The Lowcountry's fundamentals — military base employment, retiree demand, tourism, quality of life — remain strong, but individual circumstances vary.
Is now a good time to sell in Beaufort?
If your home is priced correctly and in good condition, yes. The market isn't as frantic as 2021-2022, but homes are still selling at or near asking price in most areas. The key is realistic pricing from day one.
Why are homes in Jasper County appreciating faster?
New construction is driving population growth in Jasper County, especially in Hardeeville. Lower taxes, proximity to Hilton Head, and I-95 access make it attractive. As infrastructure catches up, appreciation follows.
How often are these reports updated?
Monthly, using data from the Lowcountry Regional MLS. We pull real transaction data — not Zillow estimates. For a more detailed analysis of your specific neighborhood, contact us directly.
Get a custom market report for your neighborhood
These numbers are county-wide averages. Your street, your subdivision, your specific situation is different. Tell us where you are and we'll send you a detailed analysis that actually applies to you.